A quick update on smartphones & mobile price checking
Normally we strive to post something weekly about an emerging trend or retail topic. Since our post yesterday, we have seen a bunch of posts and tweets on the emerging trend and retail store threat of consumers doing price shopping in aisle with their smartphones. We ran across this infographic with some amazing stats that was just too good to pass up.
6 Stats that should be a wake-up call for all marketers
Eric Anderson of White Horse recently reported on an interesting ethnographic study of consumer behavior in the store aisle. They set out to study how consumers actually use smartphones today. According to Anderson, the White Horse study:
“Set out to identify the areas of greatest opportunity for retailers and CPG to develop a mobile experience strategy that aligns with changing mobile behavior. Our research included a 390-person survey of smartphone users, as well as “shopalongs” with smartphone shoppers in a range of retail environments.
The infographic below summarize 6 amazing findings from the study which is available for download.
Source:
- Marketing Profs: 6 Stats on In-Aisle Mobile [Infographic], January 23, 2012
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